Brands to Zero
ACCELERATING THE IMPLEMENTATION OF SUSTAINABLE CHEMISTRY
Brands to Zero provides brands and retailers with a harmonised approach and a clear path to achieving sustainable chemical management in their own corporations and throughout their supply chains.
Joint implementation
The leader programme for Signatory Brands and Retailers comprises an integrated package of ZDHC Guidelines, Platforms and Solutions that streamline and create a single common implementation approach. This eliminates duplicative efforts and supply chain complexity and confusion resulting in enhanced supplier engagement and consistent benchmarking of implementation performance.
Implementation leadership and benchmarking industry peers
Brands to Zero makes it possible to align implementation and make performance comparable through an annual quantifiable assessment. Comparing overall assessment scores challenges brands and retailers to benchmark themselves and apply best practises of performance leaders in the industry. Providing individual roadmap development plans, Brands to Zero helps drive and improve implementation of sustainable chemical management.
Communicating leadership
A report is produced by a third-party assessor (KPMG) for each brand to provide key information on the level of implementation. Each report is based on defined KPIs and metrics. It allows brands to communicate to their own organisation their work as part of ZDHC’s mission to phase out the use of hazardous chemistry.