Just Brands and Xtep Group Join ZDHC’s Mission as ZDHC Signatories!
In April 2025, we welcome Just Brands and Xtep Group as two new Signatory Friends of ZDHC Brands to the Committed Community. Just Brands joins to strengthen its chemical management and support its 2030 goal of phasing out hazardous substances across its premium menswear supply chain. Xtep Group aims to scale safer chemical use and boost sustainable materials in line with its ESG strategy. Together, they mark a strong step forward in driving positive change across the fashion and sportswear industries.
New Signatory Friend of ZDHC Brand
Just Brands, a leading wholesaler of men's premium casual apparel, is proud to announce its membership in the ZDHC Roadmap to Zero Programme. This strategic partnership underscores Just Brands' commitment to eliminating hazardous chemicals from its supply chain and enhancing environmental sustainability.
Founded in the Netherlands, Just Brands specializes in premium casual menswear. Its flagship lifestyle brand, PME Legend, draws inspiration from the world of cargo pilots, offering high-quality apparel with a strong foundation in denim jeans. Operating across Western Europe—including the Netherlands, Belgium, Germany, Switzerland, Austria, and the Czech Republic—Just Brands serves customers through B2B channels, its own physical stores, and online webshops. The company's dedication to quality and its loyal customer base have solidified its position as a market leader in the Netherlands.
Joining the ZDHC Roadmap to Zero Programme aligns seamlessly with Just Brands' 2030 sustainability strategy, which focuses on phasing out all hazardous chemicals in its products and reducing the overall environmental footprint. By leveraging ZDHC's comprehensive guidelines and tools, Just Brands aims to enhance chemical management practices and promote sustainable production processes throughout its supply chain.
New Signatory Friend of ZDHC Brand
Xtep Group joins ZDHC to enhance chemical safety and support its 2030 goal of increasing sustainable materials. Through ZDHC’s tools and standards, the brand aims to eliminate hazardous chemicals and drive responsible manufacturing across its supply chain.
Xtep Group is a sporting goods enterprise specializing in the development, manufacturing, and sales of sports shoes, clothing, and accessories.Xtep merged with multiple international brands by acquisitions or joint ventures in 2019 to become a multi-brand and internationalized group. The Group now operates four sports brands: XTEP, XTEP KIDS, SAUCONY, MERRELL. These brands were categorized into mass and professional sports groups to form a differentiated, complementary brand matrix.
Through 30 years of development, Xtep has become China’s leading sporting goods enterprise. The core brand of XTEP has been running for 17 years, and released the brand strategic positioning of "World running shoes China Xtep" in 2022, aiming to create running shoes that fit Chinese runners most, thus preferred by Chinese runners, becoming the "first brand of running in China".
Joining the ZDHC Roadmap to Zero Programme aligns seamlessly with Xtep’s existing sustainability strategy. By adhering to ZDHC's strict chemical management standards, such as the Manufacturing Restricted Substances List (MRSL), they can effectively eliminate hazardous chemicals from their supply chain, which is in line with Xtep’s goal of ensuring the safety of its products and protecting the environment.
Moreover, the ZDHC Gateway provides Xtep Group with a platform to identify and source safer chemicals and materials, enabling them to make more sustainable choices in their manufacturing process. This directly supports their aim to increase the use of sustainable materials in Xtep’s products, as stated in our 2030 ESG strategy where they plan to have 50% of their products using at least one sustainable material by 2030.
“I'm extremely delighted to collaborate with ZDHC. This partnership is a significant step forward in our journey towards more sustainable and responsible chemical management. We look forward to working closely with all members, making substantial contributions to the cause of hazardous chemical control and sustainable development in the industry.”
– Mr. Ding Shui Po, Founder, Chairman and Chief Executive Officer
Are you ready to lead the change towards a cleaner, safer, and more sustainable future? By becoming a ZDHC Signatory, your organisation can play a pivotal role in eliminating hazardous chemicals, improving environmental practices, and setting new industry standards.
Join a global network of like-minded leaders, including Just Brands and Xtep Group, alongside many other committed brands, all dedicated to making a tangible impact. Together, we can drive meaningful change, protect our planet and create a legacy of sustainability.
Be part of the solution! Discover why you should join the ZDHC Roadmap to Zero Programme.
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